When guests show up at the gate with their family for a day of fun, it can quickly add up to an expensive day. When guests spend a few hundred dollars to start their day, it often reduces how much more they will continue to spend inside the gate.
When guests buy tickets in advance (weeks or sometimes months before their visit) when they arrive at your attraction, it’s a clean slate; they often don’t include the admission amount in their available spending money, increasing their ability to splurge on experiences and purchases to make the most of their visit. We call this Purchase Amnesia, and you can capitalize on the psychological phenomenon of guests overlooking pre-paid expenses for your visit once they arrive at your attraction. By encouraging advance purchases to your park or resort, you offer the guest a series of unique benefits that set the stage for increased on-site spending.
Purchase Amnesia Benefits:
- Offers guests the thrill of getting a deal
- Increased overall spending before and during their visit.
- Enhanced your Value Proposition.
- Improved cash flow through advanced bookings.
- Increased adoption of upsells and premium experiences.
This amnesia approach frames the concept more positively, emphasizing the benefits for both the business and the guests. It avoids potentially negative connotations associated with “forgetting” and instead focuses on the enhanced experience and value perception that your guests will ultimately have.
Buying tickets in advance causes a simple shift in your guests’ positive perception of their overall experience at your resort, park, or attraction.
Think about it; if you’ve just swiped a credit card for a few hundred dollars in entry fees or lift tickets then you’re less likely to pay for the additional services or experiences available within the park or resort. You’re less likely to splurge on ski lessons, you’ll eat snacks you brought from home instead of dining in-park, or you’re hesitant to enjoy another beverage at the end of the day. And you certainly won’t be buying any souvenirs for your rambunctious kids.
But, if your ticket cost was already paid on your last credit card bill, you’re more likely to enjoy your time and not stress about the incidental expenses of making lasting memories. In this concept of Purchase Amnesia, pre-paid entry tickets are considered separate expenses from in-park or resort spending since they were made at two different times and locations, sometimes even months apart from one another.
Encourage Guests To Book Tickets in Advance
Guest Spending and Experience Prediction
When consumers buy tickets online in advance, we can confidently predict that they’ll fully enjoy their experience in-park — and they’re even more excited to think about their next return visit.
Grow Advanced Ticket Purchase Sales
By offering the right price at the right time using a Dynamic Pricing model, you can capture revenue days and months ahead of time. Insulate your business against weather, hangovers, and other factors that affect ‘day of’ decision-making by getting customers to buy online in advance of their arrival date. Allowing you to better predict staffing and operational costs.
Respond to Customer Demand in Real-Time
Using an automated Dynamic Pricing model adapts automatically to changes in consumer demand, so you’re never leaving money on the table or spending time on manual pricing adjustments.
Strengthen your Pricing Strategies with Demand Based Dynamic Pricing
Spotlio is the leader in pricing and digital solutions to enhance the guest experience.
Spotlio helps parks and attractions of all sizes unlock their online sales potential with demand-based pricing services to drive increased attendance and revenue.
What is Dynamic Pricing?
A dynamic pricing strategy that automates movements in price based on demand for your resort or attraction. This strategy ensures you’re making the most from every ticket sold, every day.
The Spotlio approach focuses on ticket pricing that varies based on consumer demand, offering flexibility and increased revenue compared to static or variable pricing models.
Ensuring your pricing adapts in real-time to consumer demand, and removing the need for manual pricing adjustments.
Smooth out demand by shifting prices to different customer segments throughout the day. Offer lower prices during off-peak hours to attract price-sensitive guests while charging premium prices during peak hours.
See a Return on Investment (ROI) with higher conversion rates resulting in immediate revenue boost, while savings on operational costs with enhanced staffing and cost management by allocating resources based on more accurate guest demands.
“Working with Spotlio has resulted in a tremendous improvement of key results for us this summer. As a result of Spotlio’s dynamic pricing model, both revenue and average purchase price are up year over year at our property. Selling our tickets in advance has reduced the demand on our ticketing staff and provided an overall better guest experience!”
Mark Moore, General Manager, Gulf Islands Waterpark
Learn How Spotlio can Integrate all of Your Digital and Pricing Solutions
Spotlio is a trailblazing force in destination digital technology, offering tailor-made solutions — from apps and websites to e-commerce, and almost everything in between — that redefine the way travelers interact with resorts, parks, and attractions. With a decades-long legacy of excellence, Spotlio empowers clients with innovative white-label digital solutions and pricing services, fostering connections and enhancing experiences on a global scale. Request a demo to learn more.
