Copper Mountain, USA

Copper Mountain is one of the top ski destinations in the United States. Their website receives more than 20.000 visits per day so, it’s important to make booking lodgings and other products as easy as possible. In 2015 Copper made the decision to use the SPOTLIO Mobile Marketing Platform to implement a customized, responsive booking layer on top of its Inntopia Central Reservation System and were amazed by the results. After just a few weeks, their online revenue had  reached new heights. With easy to handle dynamic packaging, a mobile device optimized booking process, and lightening-fast search results through SPOTLIO’s Direct Booking Layer online customers were putting more products in their cart and were less likely to bounce during the online booking process.

As a result of the success of this mobile marketing tool the Copper Mountain management team decided to invest in a state-of-the-art Mobile Resort Guide App. This app, with its integrated mobile direct booking layer, enriches the user’s experience by allowing new levels of interaction with the  businesses and suppliers present on the resort guide. It allows them to:

• receive segmented push notifications, based on geolocalization, gender, age, and interests.
• stay informed about insider news, events, activities and offers like best shopping and dining options.
• research, plan and book their stay anywhere, anytime and on any device.
• buy lift tickets and book last minute activities and rentals.
• view real-time webcams.
• access up-to-date weather and trail reports.
• view trail and village maps.